From Inc.’s Top 10 Sales Books of all Time (article), presenting the authors of each of those books. From #1 to #10.

Spin Selling x Neil Rackham: The Value Proposition

The Little Red Book of Selling x Jeff Gitomer: Know Your Strengths.

Secrets to Closing the Sale x Zig Ziglar: Character.

The Greatest Salesman in the World x Og Mandino: Be Helpful.

How to Master the Art of Selling x Tom Hopkins: Strong Optimism.

Perfect Selling x Linda Richardson: Sales training.

Strategic Selling x Robert Miller and Stephen Heiman: Win-Win

The Psychology of Selling x Brian Tracy: It’s about your  own mindset.

Mastering the Complex Sale x Jeff Thull: are you communicating value?

Selling to Big Companies x Jill Konrath: how to research your customer.