From Inc.’s Top 10 Sales Books of all Time (<a href=”https://www.inc.com/geoffrey-james/top-10-sales-books-of-all-time.html”>article</a&gt;), presenting the authors of each of those books. From #1 to #10.

Spin Selling x Neil Rackham: <a href=”https://conversionxl.com/blog/value-proposition-examples-how-to-create/”>The Value Proposition</a>

The Little Red Book of Selling x Jeff Gitomer: Know Your Strengths.

Secrets to Closing the Sale x Zig Ziglar: Character.

The Greatest Salesman in the World x Og Mandino: Be Helpful.

How to Master the Art of Selling x Tom Hopkins: Strong Optimism.

Perfect Selling x Linda Richardson: Sales training.

Strategic Selling x Robert Miller and Stephen Heiman: Win-Win

The Psychology of Selling x Brian Tracy: It’s about your  own mindset.

Mastering the Complex Sale x Jeff Thull: are you communicating value?

Selling to Big Companies x Jill Konrath: how to research your customer.

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